Free audit

Audit your email program.

Eight elements make up a complete enterprise email program. This audit asks how each one actually runs at your credit union, no self-ratings, and shows you where the program is a system and where it's still a calendar.

Account-triggered activities Element 1 of 8

When a member opens an account, adds a product, or changes behavior, what happens in email?

Website-visit-triggered activities Element 2 of 8

A member spends ten minutes researching auto loans on your website. What happens next?

Milestone programs Element 3 of 8

Anniversaries, CD maturities, loan payoffs: the moments the calendar already knows are coming. Covered?

Segmentation Element 4 of 8

Do members receive different content based on who they are and what they hold?

Newsletters Element 5 of 8

How does the newsletter actually run?

Promotion campaigns Element 6 of 8

When a rate or offer needs to move, what does the campaign look like?

Product campaigns Element 7 of 8

Beyond one-off promotions, do individual products get sustained programs?

Deliverability management Element 8 of 8

Who owns whether your email actually reaches the inbox?