Attract · Digital Advertising
Be there at the moment of intent.
Multi-platform digital advertising built exclusively for credit unions. Targeted, measured, and tuned to the moments people are actually making financial decisions.
Nearly half of new checking accounts now go to fintechs and digital-first banks.
They're not winning on brand. They're winning on systems built to capture intent.
The shift
How people choose financial products now.
It starts with a trigger: a new job, a move, a car on its last legs, a rate that finally stings. The first move is nearly universal: they pick up their phone and search. "Best checking accounts near me." "Auto loan rates."
Every click leaves a trail, and institutions with intent-built systems respond to it immediately. Familiarity compounds, and by the time that person is ready to act, a shortlist has quietly formed out of whoever showed up along the way.
Once someone decides to act, ready to apply, open the account, or compare rates for real, they do something almost perfectly predictable: they search again. What they see on that results page decides what happens next. If you're not present, you don't get clicked. You don't get considered. You don't get the account or the loan. That second search is where digital advertising earns its keep.
Most agencies sell impressions. We deliver the right impression to the right person at the right time.
The work
What we run, and what each piece is for.
One system across the whole decision journey: known before the trigger, present through the research, positioned at the moment of action.
Capture demonstrated intent
Dynamic Search Ads and Targeted Display reach the people actively searching for an auto loan, a checking account, or a better rate right now. The audiences are as specific as the behavior: in-market auto loan, first-time mortgage intender, currently seeking a fixed rate. The highest-signal spend in the mix.
Reach the right households
Household IP Targeting and Mobile Conquesting put your message in front of the specific households and places that matter, with AI-powered intent models keeping the spend on the people most likely to act.
Earn attention in the feed
Social Media, Social Mirror™ Ads, and Native Display carry the message into the channels people scroll daily. Spanish language campaigns extend the reach to communities many credit unions underserve.
Follow the shift to streaming
Connected TV, YouTube TV, Amazon Prime Video, and TikTok reach the attention that has left traditional channels, with retargeting and nurture tying the story together.
Reach your own members
Member Match targeting delivers ads one-to-one to your existing members’ devices, so product campaigns reach the people who already belong. The work runs member and non-member alike: growth on one side, deeper relationships on the other.
Platforms
Where the work runs.
Why us
Why a generalist agency falls short here.
A credit union is unlike other consumer brands. It is a not-for-profit financial cooperative that exists to better the lives of its members, and that identity changes what the marketing is for. A generalist agency arrives with the B2C playbook it runs for everyone else, treats members like any other audience of consumers, and spends the first year of your budget learning why that doesn't work.
We work exclusively with credit unions, so the fluency comes built in: what membership actually means, who chooses which products and why, how the systems behind the member experience fit together, which value propositions ring true, the language the industry actually speaks, what matters most to the credit union and the people who work there, and how every action is meant to make members feel about the institution they belong to.
We're not learning your business. We've operated in it.
How it works
From first call to campaigns in market.
- 1
A 30-minute conversation
You tell us what you're trying to grow and what you're spending now.
- 2
We build the media plan
From your growth target backward: channels, audiences, and budget engineered to the outcome, not to last year’s line item.
- 3
Campaigns launch
Creative, targeting, and compliance handled by our team, across every channel in the plan.
- 4
Budget follows what converts
Spend shifts continuously toward the channels and audiences producing accounts and loans, and the reporting shows leadership exactly where growth came from.
Capabilities
What we deliver.
- AI-Powered Intent Targeting
- Behavioral Targeting
- Media Planning & Buying
- New Member Acquisition
- Checking, Deposit & Loan Growth
- Household IP Targeting
- Member Match Targeting
- Dynamic Search Ads
- Retargeting & Nurture
- Meta Premium
- TikTok Advertising
- Connected TV
- YouTube TV
- Amazon Prime Video
- Social Mirror™
- Spanish Language Campaigns
- Market Expansion
Outcomes
What changes.
78.3% increase
Increase in online applications
We helped one credit union increase online application volume across all product lines by 78.3%. Applications, not impressions: growth that shows up on a board report.
Questions
Questions we hear about digital advertising.
What digital channels generate the highest quality new members?
The channels that capture demonstrated intent: search and retargeting convert best because they reach people already deciding, while streaming and social build the audience those intent channels harvest. The right mix depends on what you're growing. Across our non-search campaigns, clients average a 1.3% click-through rate, nearly three times the industry benchmark.
How is this different from hiring a generalist agency?
A credit union is unlike other consumer brands. It's a not-for-profit financial cooperative that exists to better the lives of its members, and that identity changes what the marketing is for. A generalist agency arrives with the B2C playbook it runs for everyone else, treats members like any other audience of consumers, and spends the first year of your budget learning why that doesn't work. We work exclusively with credit unions, so the fluency comes built in: what membership actually means, who chooses which products and why, how the systems behind the member experience fit together, the language the industry actually speaks, and how every action is meant to make members feel about the institution they belong to. The spend goes to growth from day one.
How much should a credit union budget for digital advertising?
It depends on your asset size, your market, and what you're trying to grow, which is why we build the budget from the growth target backward instead of from last year's line item forward. A 30-minute conversation about your goals is enough to sketch a realistic range for your credit union.
How do you measure success?
To outcomes: accounts opened, loans funded, products adopted. Not impressions delivered. Budget shifts toward what converts, and the reporting draws a clear line from spend to growth, in terms your leadership recognizes.
Put your budget where the intent is.
Tell us what you're trying to grow and what you're spending now. In a 30-minute conversation, we'll show you what an intent-built media plan looks like for your credit union.