About Us

We help credit unions accelerate growth and drive more revenue.

CREDIT UNIONS ARE OUR PASSION

Our team shares your enthusiasm for the credit union business model and your dedication to the members. We’ve melded a unique mix of talent and expertise in credit unions, marketing, and technology that delivers real results.

Headquartered in Kansas City but we make it incredibly easy to work with us virtually. We’ve worked with credit unions all over the country with assets ranging from $25 million to $10 billion and offer pricing models that are advantageous for credit unions of all sizes.

MEET THE TEAM

Sean Yokley

CEO & Co-Founder

A true credit union lifer. First birthday party was held in the basement of a teacher’s credit union, first high-school job at a federal employee’s credit union, worked at the university credit union in college and a life-long career in the industry ever since. Sean is obsessed with helping credit unions grow and has a proven track record to back it up. A seasoned executive, leader, and marketing strategist that genuinely understands the real-world challenges that credit unions and their marketing teams face.

Jayme Paben

SVP of Client Services

An expert in making it happen that totally gets credit union systems, operations, data and processes.  She knows the questions to ask and the buttons to push to keep things moving. Jayme is our key liaison for our credit union clients and at the heart of what makes everything come together at Onboardability.  She’s our purveyor of positivity and ambassador of client success & celebration. 

Troy Burk

SVP of Marketing Services

A pioneer of lifestyle marketing and marketing automation. Troy is an expert in the member’s journey from a potential lead to a vocal advocate. He helps translate our credit union clients’ goals into action plans and tactics that will deliver success at the highest return on investment possible. Troy’s experience working with large corporations has shaped him into our “big idea” person at Onboardability focused on helping our credit union clients win big with their digital marketing strategies.

Sam Passer

Co-Founder & Behind the Scenes Innovator

Started his career in big bank technology but discovered his passion working for a credit union. That passion led Sam’s desire to develop a company whose sole purpose is to help credit unions succeed. Prior to helping start Onboardability, Sam led client experience operations at several cutting-edge software companies which helped shape our commitment to efficient and productive outcomes. Sam is the one that questions everything to make sure we stay on target and focused on our clients’ objectives.

MEET THE TEAM

Sean Yokley

CEO & Co-Founder

A true credit union lifer. First birthday party was held in the basement of a teacher’s credit union, first high-school job at a federal employee’s credit union, worked at the university credit union in college and a life-long career in the industry ever since. Sean is obsessed with helping credit unions grow and has a proven track record to back it up. A seasoned executive, leader, and marketing strategist that genuinely understands the real-world challenges that credit unions and their marketing teams face.

Jayme Paben

SVP of Client Services

An expert in making it happen that totally gets credit union systems, operations, data and processes.  She knows the questions to ask and the buttons to push to keep things moving. Jayme is our key liaison for our credit union clients and at the heart of what makes everything come together at Onboardability.  She’s our purveyor of positivity and ambassador of client success & celebration. 

Troy Burk

SVP of Marketing Services

A pioneer of lifestyle marketing and marketing automation. Troy is an expert in the member’s journey from a potential lead to a vocal advocate. He helps translate our credit union clients’ goals into action plans and tactics that will deliver success at the highest return on investment possible. Troy’s experience working with large corporations has shaped him into our “big idea” person at Onboardability focused on helping our credit union clients win big with their digital marketing strategies.

Sam Passer

Co-Founder & Behind the Scenes Innovator

Started his career in big bank technology but discovered his passion working for a credit union. That passion led Sam’s desire to develop a company whose sole purpose is to help credit unions succeed. Prior to helping start Onboardability, Sam led client experience operations at several cutting-edge software companies which helped shape our commitment to efficient and productive outcomes. Sam is the one that questions everything to make sure we stay on target and focused on our clients’ objectives.

If you’re ready to rev up your digital marketing efforts,
onboardability is ready to ride alongside you.