# Onboardability

> A marketing and growth partner working exclusively with credit unions. Three connected pillars: digital advertising (Attract), a fully managed first-year onboarding platform (Activate), and outsourced enterprise email (Engage).

Key facts: 4.6% first-year member attrition across client onboarding programs (credit union industry average is near 25%). 9.5% indirect member conversion (industry-typical is 1–2%). 1.3% average click-through rate across non-search campaigns (nearly three times the industry benchmark).

## Products
- [New Member Onboarding Platform](https://onboardability.com/onboarding-platform): fully managed first-year journeys customized by entry channel (branch, digital, indirect, existing member), driven by daily core data. ~90-day implementation, 60–80 communications, nothing to install.
- [Digital Advertising](https://onboardability.com/digital-advertising): multi-platform, intent-built advertising for credit unions across search, display, social, streaming, and household targeting.
- [Enterprise Email](https://onboardability.com/enterprise-email): fully outsourced member email: setup, segmentation, campaign management, automation, and reporting.

## Insights
- [Why indirect members never come back](https://onboardability.com/insights/why-indirect-members-never-come-back)
- [First-year attrition is a choice](https://onboardability.com/insights/first-year-attrition-is-a-choice)
- [Behavioral targeting vs. demographic targeting](https://onboardability.com/insights/behavioral-vs-demographic-targeting)
- [Why credit union email programs go quiet](https://onboardability.com/insights/why-credit-union-email-programs-go-quiet)
- [Four ways into a credit union, four different first years](https://onboardability.com/insights/four-ways-into-a-credit-union)
- [How much should a credit union spend on marketing?](https://onboardability.com/insights/how-much-should-a-credit-union-spend-on-marketing)
- [The second search: where accounts are actually won](https://onboardability.com/insights/the-second-search)
- [What is signal-driven email? The eight elements of a complete program](https://onboardability.com/insights/what-is-signal-driven-email)
- [The real cost of losing a first-year member](https://onboardability.com/insights/the-real-cost-of-losing-a-first-year-member)

## Contact
- [Schedule a conversation](https://onboardability.com/contact)